5 Whys Technique
Identify the root cause of your problem by sequentially asking ‘why’.
Learn moreA/B Test
Compare the performance between two different versions of a marketing tactic for your next test.
Learn moreAdvertising Plan
Consider and capture important strategic elements of your next advertising campaign on a single page.
Learn moreAI Guidelines
Provide guidelines for how marketing teams can use AI.
Learn moreAI Use Case Exploration
Identify marketing tasks as potential AI use cases.
Learn moreAI Use Case Pilots
Document how to design and measure a pilot use case.
Learn moreAudience Personas
Communicate useful details about a specific segment of your audience defined by needs.
Learn moreAudience Targeting
Explore different attributes that may be used to create audience segments for your marketing campaigns.
Learn moreBrand Architecture
Organize your portfolio of brands and products to support your business strategy.
Learn moreBrand Benefit Ladder
Translate your product or service features into relevant psychological benefits for customer.
Learn moreBrand Positioning
Measure and visualize differences among competing brands across relevant dimensions.
Learn moreBrand Strategy
Articulate how your brand is positioned and what it stands for.
Learn moreCampaign Ecosystem
Visualize the connections among different elements that comprise your marketing campaign.
Learn moreCampaign Workflow
Design the sequence and logic for your next automated marketing campaign.
Learn moreCommunication Signals
Identify the moments when you would like to target your customer with relevant advertising.
Learn moreCompetitive Audit
Understand how your brand or offering compares against available alternatives.
Learn moreContent Mindmap
Identify potential content opportunities based on the editorial strategy for your brand.
Learn moreCreative Brief
Describe the problem to be solved through a new marketing initiative.
Learn moreCross-Channel Blueprint
Identify the importance and specific roles that different channels play for your customer at each phase of their journey.
Learn moreCustomer Journey
Visualize the process that your target customer goes through to accomplish a goal.
Learn moreCustomer Scenarios
Describe how your new product, service, or feature will work through a fictional story about the person using it.
Learn moreCustomer Value Ladder
Segment and measure customers according to the value that they represent to your brand or organization.
Learn moreDashboard Design
Structure the performance data that you need to be able to understand your results and take action.
Learn moreDouble Diamond Process
Plan how you will create your new product or service – diverging and converging – from start to finish.
Learn moreEmpathy Map
Develop a deeper shared understanding of your customers relative to a goal.
Learn moreGamification Framework
Determine how principles and elements of game design can be applied to your products and marketing programs.
Learn moreGet-Who-To-By
Capture your marketing strategy in a concise way for a marketing brief or briefing.
Learn moreHow Might We Question
Frame a problem in a way that helps your teams focus and identify many possible solutions.
Learn moreHypothesis Statement
Articulate a prediction that your research will test – the basis for designing your next experiment.
Learn moreIssue Tree
Illustrate the logical relationships between different elements of your problem.
Learn moreJobs to Be Done
Identify the underlying reasons why a customer might choose your product or service.
Learn moreKPI Tree
Identify the specific Key Performance Indicators (KPIs) you will use to evaluate performance against a goal.
Learn moreLessons Learned Library
Capture and share actionable learnings from all of your previous marketing initiatives.
Learn moreMarketing & Sales Funnel
Plan and manage your marketing initiatives that are focused on sales conversion.
Learn moreMarketing Maturity Model
Visualize how your organization or team will adopt increasingly sophisticated marketing tools and tactics.
Learn moreMarketplace Insights
Identify opportunities based on insights from your marketplace research.
Learn moreMicro Conversions
Measure the granular customer behaviours that contribute to your larger business objective.
Learn moreMoSCoW Analysis
Prioritize the requirements to be included as part of the scope of your new project or next release.
Learn morePhased Campaign Timeline
Describe how your marketing campaign will change at different points throughout its lifecycle.
Learn morePrioritization Criteria
Determine the relative priority of initiatives based on the goals and capabilities of your organization.
Learn morePrioritization Matrix
Organize and visualize the relative priority of different marketing initiatives for your organization.
Learn moreProfitability Tree
Understand how different revenue and cost factors impact the profitability of your organization.
Learn moreProject Definition Worksheet
Define the fundamental problem that you need to solve and the considerations for solving it.
Learn moreRACI Matrix Chart
Determine the level of responsibility of individuals or teams for the tasks involved in your project.
Learn moreReporting Pyramid
Determine the reporting required for your different stakeholders relating to a marketing initiative.
Learn moreRetrospective Meeting
Look back at your last project or iteration as a team to identify opportunities for improvement.
Learn moreS.M.A.R.T. Goal
Describe a clear, measurable, and time-bound goal for your marketing initiative.
Learn moreSearch Moment Framework
Identify opportunities to engage and serve your customers in moments of need through search marketing.
Learn moreService Blueprint
Visualize the relationship between customer interactions and your internal processes that support them.
Learn moreSocial Content Sweetspot
Identify the core topics that your brand will (and will not) engage in via social media.
Learn moreSocial Media Content Calendar
Manage all of the content that you will be posting via your social media channels.
Learn moreSocial Media Escalation
Determine when an issue needs to be addressed with more gravity by your organization.
Learn moreSocial Media Footprint
Establish the goals, roles, and relationships among all of your different social channels.
Learn moreStakeholder Influence
Identify different stakeholders according to their level of influence on a decision.
Learn moreSWOT Analysis
Evaluate the current position of your brand or product relative to achieving a goal.
Learn moreThink-Feel-Do-Say
Identify the desired outcome of a marketing initiative from the perspective of your target customer.
Learn moreTrend Exploration
Synthesize trends that relate to your initiative, and analyze the resulting implications.
Learn moreValue Exchange
Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
Learn moreValue Proposition
Articulate why your target customer should choose your offering over alternatives.
Learn more