The purpose of a Content Mindmap is to identify potential content opportunities based on the editorial strategy for your brand. As marketers continue to embrace content marketing, there is a growing need to publish even more posts, articles, and podcasts. It is easy to find yourself creating content that feels stale or unfocused. The Content Mindmap help marketers to stay focused on the core topics, while also exploring new tangents and adjacencies. The Mindmap is commonly used as a facilitation tool with a group to brainstorm new ideas within a construct that reflects the editorial strategy. The radial nature of the framework visualizes how close or far away a new idea may be to a core topic of your editorial strategy.
What topics make up our content marketing strategy and what might we publish?
S.M.A.R.T. goal is credited to George T.Doran.
Doran, G.T. “There’sa S.M.A.R.T. way to write management’s goals and objectives”,Management Review, 70 (11): 35-36, 1981.
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