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Reporting Pyramid
Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
What data do we need to include in our marketing dashboard?
Knaflic, C. “Storytelling with Data: A Data Visualization Guide for Business Professionals”, Wiley, 2015
Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
Capture and share actionable learnings from all of your previous marketing initiatives.
This is a project from Kickframe – a digital marketing strategy consulting and training company.