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Reporting Pyramid
Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
What have we learned before that might help us now?
Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
Structure the performance data that you need to be able to understand your results and take action.
This is a project from Kickframe – a digital marketing strategy consulting and training company.