The purpose of a Social Channel Footprint framework isto establish the goals, roles, and relationships among different social channels managed by a brand. Often, marketing teams do not have a clear or strategic view of all of their social media channels. Many have built out a large number of channels over the years and devote a great deal of energy and resources towards keeping them up and running. Challenges arise as new channels are adopted, existing channels evolve, and audiences move. Further, the goals,budgets, and internal resources for social media can change over time. This framework helps align teams to ensure the same content is not posted everywhere.