The purpose of a Profitability Tree is to understand how different revenue and cost factors impact the profitability of your organization. While this framework is commonly used in business management consulting, it is also helpful for marketers. A Profitability Tree can help marketers to visualize the different inputs and levers that, together, determine profitability. While marketing is often focused on increasing revenue, there are a number of ways that new technologies, processes, online services, and digital channels can contribute to cost savings. This framework can be particularly useful at the beginning of a planning process to align your team on those priority areas that will have the biggest impact on your profitability. You can then identify ways that your marketing investments, programs, and decisions can positively impact the bottom line.