The purpose of a KPI Tree Template is to identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal. KPI Trees are developed by marketing teams to ensure that there is alignment between goals (what you ultimately want to achieve) and tactical metrics (what you will measure to understand if you achieve it). To complete a KPI Tree, you need to complete your marketing strategy first. A completed KPI Tree visually explains your strategic approach and provides the basis for creating a detailed measurement plan. When completed properly, your KPI Tree can be used to translate tactical marketing performance to business outcomes.