AI USE CASE EXPLORATION

Description

The purpose of the AI Use Case Exploration framework is to help marketing teams identify and prioritize use cases for potential AI pilots. It guides teams to focus on marketing priorities, ensuring identified opportunities are aligned with business goals. During collaborative sessions, the framework helps participants connect these priorities to AI’s inherent strengths, such as automation and data analysis. Prompt questions in the framework assist in uncovering marketing priorities suited for AI, while the AI Capabilities section highlights the technology’s strengths, keeping the focus on capabilities rather than specific tools. The process produces a list of opportunities that can be refined into formal pilots for further experimentation.

‍Question

What marketing tasks might we explore as potential use cases for AI?

Steps

Identify marketing priorities, focusing on repetitive or time-consuming tasks that AI can optimize for better efficiency.
Identify marketing priorities, focusing on repetitive or time-consuming tasks that AI can optimize for better efficiency.
Write detailed use cases describing how AI supports tasks previously performed manually by marketing team members.
Review and refine the list of use case opportunities, highlighting those with the highest potential for significant impact.
Document selected use cases clearly and prepare them for transition into pilot projects to validate their effectiveness.

Considerations

Use this framework during a collaborative working session with a diverse group of team members to gather multiple perspectives and ensure alignment.
Write each use case opportunity with clear and specific details, ensuring everyone understands how it fits into existing workflows.
Provide enough detailed information in each documented use case so it can be easily used as input for an AI marketing pilot project.